HOSPITALITY AND TOURISM

DETERMINASI FAKTOR-FAKTOR PENENTU MINAT KUNJUNGAN ULANG WISATAWAN PADA HOMESTAY DESA WISATA BUDO

2026-02-03T11:38:06+00:00

Pariwisata menjadi salah satu sektor penting dalam pembangunan ekonomi daerah, termasuk melalui pengembangan desa wisata. Salah satu elemen utama dalam desa wisata adalah homestay yang menawarkan pengalaman tinggal bersama masyarakat lokal. Desa Wisata Budo di Kecamatan Wori merupakan salah satu desa wisata yang sedang berkembang dan memiliki potensi alam yang tinggi, seperti hutan mangrove dan wisata bahari. Homestay menjadi bentuk akomodasi yang mendukung pengalaman wisatawan di desa ini. Namun demikian, belum banyak penelitian yang mengkaji secara khusus faktor-faktor yang memengaruhi minat kunjungan ulang tamu terhadap homestay di Desa Wisata Budo. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis faktor- faktor yang memengaruhi minat kunjungan ulang tamu pada homestay di Desa Wisata Budo. Penelitian menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan studi pustaka. Teknik analisis data dilakukan menggunakan model interaktif Miles dan Huberman, yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa terdapat lima faktor utama yang memengaruhi minat kunjungan ulang tamu, yaitu: daya tarik wisata, kualitas pelayanan, harga, fasilitas, dan aksesibilitas. Faktor yang paling dominan adalah daya tarik wisata dan kualitas pelayanan. Temuan ini diharapkan dapat menjadi acuan bagi pengelola homestay dan pemangku kepentingan dalam mengembangkan homestay secara berkelanjutan dan berbasis pada potensi lokal

PERAN PRAMUSAJI DALAM MENERAPKAN SOP PELAYANAN CAFE DAN RESTO DI KAWASAN MEGAMAS KOTA MANADO

2026-02-03T11:39:40+00:00

Penelitian ini bertujuan untuk menganalisis peran pramusaji café dan resto dalam menerapkan Standar Operasional Prosedur (SOP) di kawasan Megamas Kota Manado. Penelitian ini menggunakan pendekatan kualitatif. Analisis kualitatif dilakukan secara deskripsi. Hasil penelitian menunjukkan bahwa pramusaji café dan resto di Kawasan Megamas Kota Manado belum berperan dengan baik dalam menerapkan SOP pelayanan dilihat dari penerapan SOP yang belum maksimal apalagi dijam-jam sibuk. Penelitian ini menyimpulkan bahwa pramusaji berperan penting dalam menerapkan SOP pelayanan khususnya dalam aspek keramahan 3S (senyum, sapa, sopan), profesionalitas, dan etika pelayanan khususnya di jam-jam sibuk operasional.

Kata kunci: Pramusaji, SOP Pelayanan, cafe dan resto

ANALISIS PERSEPSI TAMU TERHADAP FASILITAS HOTEL NOVOTEL MANADO BERBASIS OTA (ONLINE TRAVEL AGENT)

2026-02-03T11:40:19+00:00

This study aims to analyze guest perceptions of the facilities at Hotel Novotel Manado based on reviews posted on various online travel agent (ota) platforms such as traveloka, agoda, booking.com, tripadvisor, accor hotels, kayak, and skyscanner. in today’s digital era, customer reviews on online platforms have become a key indicator reflecting the quality of hotel services and facilities from the consumer’s perspective. This research employs a descriptive qualitative approach using content analysis on 50 purposively selected guest reviews. the reviews were analyzed and categorized into five main themes: room & cleanliness, restaurant & breakfast, swimming pool & gym, staff service, and additional facilities. The findings reveal that room conditions and cleanliness are the primary focus of guest perceptions, followed by staff service and breakfast quality. most reviews express positive sentiments, particularly regarding room comfort and staff friendliness, although some criticisms were noted concerning cleanliness, food variety, and additional facility quality. these insights serve as valuable input for the hotel to enhance service quality amid growing digital competition.

STRATEGI PEMASARAN PULAU PANIKI UNTUK MENINGKATKAN KUNJUNGAN WISATAWAN DI DESA KULU KABUPATEN MINAHASA UTARA

2026-02-03T11:40:56+00:00

This study discusses efforts to design effective marketing strategies to increase the number of tourist visits to Paniki Island, located in Kulu Village, Wori District, North Sulawesi. The island holds significant potential as a marine tourism destination due to its natural beauty, well-preserved mangrove ecosystems, and serene atmosphere. However, the development of tourism on Paniki Island is still hindered by insufficient supporting facilities, limited transportation access, and inadequate promotion.

Using a descriptive qualitative approach and SWOT analysis, data was collected through field observations and in-depth interviews with tourists and local community leaders. The research findings indicate that Paniki Island's main strengths lie in its natural beauty and educational tourism potential, while its primary challenges are the lack of facilities and accessibility.

Opportunities that can be leveraged include government support, the trend toward nature-based tourism, and the potential for cross-sector collaboration. Meanwhile, threats include competition with other destinations and the risk of environmental damage due to unsustainable management.

Based on these findings, a WO (Weakness–Opportunity) strategy is recommended, which involves leveraging external opportunities to address internal weaknesses. Suggested steps include improving facilities, intensifying digital promotion, involving local communities in tourism management, and developing conservation-based tourism.

With the implementation of the right strategy, Paniki Island has the potential to become a sustainable flagship tourism destination that provides economic benefits for the surrounding community.

IDENTIFIKASI DAN ANALISIS POTENSI KELURAHAN KARANG RIA DALAM MENDUKUNG PENGEMBANGAN DESTINASI WISATA LOKAL

2026-02-03T11:59:03+00:00

Manado City is one of the cities known as a Tourist Destination Area in the Eastern Region of Indonesia. The Manado City Government wants to develop sectors that are directly related to economic improvement, including the Tourism sector.

Daseng Karangria is one of the potential culinary tourism areas that supports the development of tourism in Manado City. This research aims to identify the potentials of Daseng Karangria Culinary Tourism. A qualitative descriptive method is used in this study using a SWOT (Stenght, Weakness, Oppurtunity, Threats) analysis approach . The data collection technique is to make observations in the field and communicate with MSMEs, visitors and the local government. And the results show that Daseng Karangria has a strong culinary tourism potential supported by infrastructure, infrastructure, visitors, income and various types of food and beverage culinary menus. This study concludes that Daseng Karangria has great potential in supporting tourism in Manado City, and the right development and promotion can further maximize its contribution to the tourism sector.