Identifikasi Potensi Desa Tawaang Timur Sebagai Salah Satu Daya Tarik Wisata di Minahasa Selatan

Abstract

The development of the province of North Sulawesi, specifically South Minahasa, especially
East Tawaang Village, has a very interesting potential to be developed into a rural tourist
destination. However, to develop these destinations, it is necessary to identify what potentials
can become the backbone of the area. Determining the identification of potential in the area will
facilitate the initial steps for strategy preparation and initial mapping as one of the leading
destinations in South Minahasa.
Qualitative descriptive research method is used to determine the potential that exists in the
village of East Tawaang and is supported by interviews of related people to get valid results. The
results of this research show that the village of Tawaang Timur has various potentials that can be
developed.
By formulating a SWOT analysis, it can be found that the strengths of East Tawaang Village
include the potential for natural tourism, culture and local arts. Natural tourism such as moinit
beach, songkur beach, mangrove forest, BTO dam has natural tourist attractions. Art tourism
which is the basis of the Minahasa art, such as the kebesaran dance, lenso, and the culture of
making traditional cap tikus needs to be a concern. weakness of East tawaang Village in terms of
infrastructure and human resources.
From the village profile, there are still many people who have very low education, infrastructure
to get to tourist attractions is still lacking, roads that are still damaged or not even paved, public
toilets are not available, restaurants or eating places that have not been formed and properly
organized, service and cleanliness which is very minimal, lodging, souvenir shops that are not
yet available must be a priority that need fixing. The involvement of the local government and
local communities is very lacking in understanding the tourism potential in the village of East
Tawaang. There are many opportunities for East Tawaang Village, the potential for nature, arts
and culture should be able to be explored deeper and be prepared more thoroughly to become a
tourist village because this village has potentials that are very rarely found in other villages,
traditional arts need to be formed and traditionalized to children - Adolescents and young people,
dance studios are made to shape the character of the citizens' arts and culture, and can be
displayed in front of tourists visiting potential places, training on handicrafts to make souvenir
objects that can be used as a driving force for the tourism economy. The village of Tawaang
Timur has threats from other villages if they are late or do not think that the tourism sector is a
mainstay of the village, in addition to the threat of competition, the threat of local cultural threats
that are degraded due to technological developments can be lost
Keywords: Identification, Potential, Tourist Attraction